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In this first of two videos, you may recall the participation of Renato Santos in the 2011 season of "The Apprentice." In that season, Renato served as a consultant and SEBRAE representative, analyzing the business content of the tasks for the audience, and building parallel situations with the business world.

It was the first experience of the consultant on the "Apprentice", but he had previously accumulated stakes in other programs to analyze the performance of companies, both in artistic attractions ("Caldeirão do Huck " TV Globo – 2008) and news ("Hoje em Dia", TV Record – 2010).

The season featured exciting tasks, which were concentrated in young and talented candidates. It ended with a hard dispute in the USA that crowned the victory of Janaína Melo, who overcame Renata Tolentino (later the winner of the edition "The Return").

Renato Santos is a speaker and consultant working in Brazil and in 23 countries. He has 19,000+ hours of experience training business people, and solid entrepreneurial experience. He speaks weekly about business in “Minuto SEBRAE” broadcasted at CBN, Band News and Jovem Pan SP radios; and every 10th in "Papo de Especialistas" at TV SEBRAE (YouTube).